Barbara Kruger, (b. 1945), is an influential American artist renowned for her bold, text-driven art that examines themes of power, identity, and consumer culture. Her work, often a striking combination of black-and-white imagery overlaid with provocative red text, challenges viewers to question societal norms and the impact of media on personal perception.

Kruger’s artistic style is instantly recognizable. She fuses powerful photographs with assertive text, employing a direct and confrontational tone. Phrases like "Your Body is a Battleground" and "I Shop Therefore I Am" exemplify her ability to distill complex issues into compelling visual statements. These works interrogate issues of gender, authority, and commodification, resonating deeply in a world saturated with media.

In the 1980s, Kruger’s early works, which are highly sought after, set the stage for her enduring influence in contemporary art. Her unique approach, using commercial aesthetics to critique cultural and political constructs, has cemented her as a pivotal figure in both the feminist art movement and broader cultural discourse.